DIGICEL says it has nearly a million mobile phone users actively using data on devices in Jamaica, against the background of a “massive explosion” in demand for WhatsApp and other mobile data platforms.
According to Digicel Jamaica CEO Barry O’Brien, there was a more than 150 per cent spike in the use of data among subscribers on the company’s 4G network last financial year. And positioning the company towards facilitating the increasing demand for mobile data will be one of two major strategic areas of focus — the other being ICT — going forward as core voice revenues continue to be pressured by voice over IP applications and downward pricing, O’Brien said.
The Digicel boss noted that the move towards mobile data is a global trend. He supported his assessment by highlighting that mobile messaging platform WhatsApp has grown to almost 500 million customers across the world sending 64 billion messages each day. WhatsApp allows users to chat with their phone contacts, both one-on-one and in groups. The service allows people to send texts, photos, videos and voice recordings over the Internet. Users can also communicate with people overseas without incurring expensive international texts or phone call charges.
Published in the Jamaica Observer
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