Trade Winds Citrus Limited (TWC) will show off a new production line at the end of the month, a new investment that marks the company’s entry into the manufacture of dairy products.
Its medium-term plan includes development of a dairy farm at its operating base in St Catherine.
Trade Winds currently produces juices and juice drinks under its Tru-Juice, Wakefield, Freshhh, Squeezz and Tru-Tea brands, as well as a rum punch under the label Calico Jack.
Managing Director Peter McConnell confirmed Financial Gleaner queries on its planned diversification, saying Trade Winds will roll out a range of dairy products that include pure milk, 1.0 per cent milk and flavoured milk before year end.
The milk products will be distributed under a new brand name, which McConnell declined to reveal at this time.
The dairy line will initially result in the hiring of 10 staff, but that figure should rise over four years to 100 new hires to add to Trade Winds’ current 900 complement.
McConnell said the additional hires will link to a dairy-farming operation, confirming plans by the company which operates from an agricultural property in Bog Walk, St Catherine, that produces fruit for its juices to venture into cattle rearing to, eventually, produce milk as raw material for its new line of products.
Published in the Jamaica Gleaner
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