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Tortuga Jamaica widens reach in UK market

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IN a push to expand into new markets, Tortuga Jamaica last week announced that it has widened its exports into the UK by forming a wholesale relationship with Jamaica Patty Company (JPC).

Located in the heart of London at 26 New Row, Covent Garden, the Jamaican restaurant and retail store will feature the most popular Tortuga Rum Cake flavours including chocolate, coconut, Blue Mountain coffee, and the original Golden Tortuga Rum Cakes.

“We are encouraged by the placement of Tortuga Rum Cakes on the menu and the shelf at the Jamaica Patty Company in Covent Garden,” a news release quotes Monique Hamaty-Simmonds, Tortuga International Holdings, Ltd’s chief marketing officer. “Tortuga continues to execute on our broader vision to open new markets and channels, and we believe our relationship with JPC will only support this initiative.”

Jamaica Patty Company, the release explained, was founded in 2013 with the aim of bringing high-quality Jamaican foods to the UK.

Published in the Jamaica Observer
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