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Sweetie Confectionery gets toehold in New York

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Local start-up Sweetie Confectionery has inked a deal with United States distribution company Eve Sales.

The partnership means that Sweetie Confectionery will have its Caribbean flavoured hard candies on shelves across the Bronx — the northern-most borough of New York City, with a market that is up to four times the size of the local market.

CEO of the company, Patria-Kaye Aarons is now eyeing other densely Jamaican populated US markets including Florida, Atlanta in Georgia and Connecticut through the partnership.

Published in the Observer
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