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SVL expects over $2b more from new game, more draws …and sports betting

Brian-George

Supreme Ventures Limited (SVL) expects to generate up to $2.6 billion in additional revenue this year led by increased draws, a new game and increased sports betting driven by the FIFA World Cup.

That would equate to single-digit growth on the $35 billion in revenues earned last year.

“We expect growth from all our initiatives to see an increase in the region of $1.5 to $2.6 billion ,” said Brian George chief executive officer and president of SVL, in his address to shareholders at the Knutsford Court Hotel in Kingston yesterday.

A large chunk of the proposed revenue rise between $434 to $869 million will come from the addition of an early morning game draw. That is based on a 30-week sales projection, according to George’s powerpoint presentation. That draw will be broadcast at 8:30 am.

The company will also announce a new game called Top Draw.

But George avoided revealing specifics, opting to wait for its launch later this year.

Published in the Jamaica Observer
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