STEWART’S Automotive Group and Toyota Jamaica denigrated the ATL Automotive Group by taking out a full-page advertisement in the Sunday Gleaner on January 12, 2014 which proclaimed that ATL’s tag line which is “Unbeatable” comes behind both Toyota and Stewart’s according to the Automobile Dealers’ Association of Jamaica (ADA).
The advertisement went on to emphatically state: “The results are in: 1= Toyota. 2 = Stewart’s Automotive.” It is not difficult to assume that this is a collaborative effort on the part of both Toyota and Stewart’s to belittle ATL.
Published in the Jamaica Observer
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