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Sagicor rebranding paying off


SAGICOR Investments brand awareness jumped to 18 per cent by the end of last year, up from a paltry three per cent the year before.

The company, formerly named Pan Caribbean Financial Services, has begun to reap the benefits of rebranding, which was reflected in new account growth, according to its latest annual report.

For instance, the number of banking accounts grew by 120 per cent, while the number of active chequing and saving accounts grew by 36 per cent and balance jumped by 44 per cent year over year.

Sagicor Investments net profit marginally decreased by three per cent, for the year ended December 31, 2013. The company posted $1.16 billion in net profit after for the year ended December 31, 2013, down from $1.46 billion in the prior year.

Published in the Jamaica Observer
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