THE RJR Communication Group’s television arm, Television Jamaica (TVJ), will require an investment of $750 million over three years to upgrade to high definition HDTV, according to Gary Allen, the group’s managing director, in a panel discussion with experts about its merger with the media arm of the Gleaner.
Allen said media requires more investment to transition into the digital space within a market of reduced advertising spend. As such, the merger offered a partial solution to capture greater advertising market share.
“We have to find a way to develop more content and higher quality. So part of this was asking how do we go to high definition. TVJ will need $750 million over the next three years to switch over, ” Allen stated on the grounds of the University of West Indies Mona (UWI) on Thursday night.
Published in the Observer
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