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Red Stripe To Double Exports By 2018

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Red Stripe Jamaica said Thursday that it plans to double the brewery’s foreign sales in two years, as it positions as a “key global player”.

“We believe in the brand and its appeal, and our strategy is to expand our position in markets where we’re already present, and enter new markets with a high quality product at a competitive price,” said managing director Ricardo Nuncio in a statement quoting a speech he gave Thursday at the JEA quarterly Global Thought Leader Speaker Series in Kingston.

“We know it’s an ambitious goal. But we believe that we have an amazing product that people love, and there is a huge opportunity to grow beer in the Unites States and other key markets right now,” he said.

Published in the Gleaner
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