WITH the reinstatement of exports to the United States expected later this month, Red Stripe is to increase its workforce by 80 by the end of September.
The company announced yesterday that it has already hired an additional 50 employees, and will take on another 30 by the end of September in the areas of brewing, engineering, packaging, and logistics.
In 2012, Red Stripe took the decision to move its export operations to the United States as part of a broader cost-reduction strategy aimed at stemming the performance slide driven by two successive years of significant volume decline.
Against this background, the restructuring exercise was a last resort, and Red Stripe remained staunchly committed to managing a business that would be able to survive tough times. Today, the company says it is making good on its word by positioning itself to resume export growth and increase local employment.
Published in the Observer
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