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Prizm brings new focus to ATL


Retail giant Appliance Traders Limited (ATL) has expanded its product offering to include domestic and commercial appliances under the Prizm brand.

The company, which unveiled the products last Thursday at Devon House in Kingston, says it now has its eyes on the regional market to capture additional market share.

“We want to flesh out the Prizm line and we’ll look to see how far it takes us. I believe that the Prizm products can have regional appeal; its good-quality product at a reasonable price that we can ship anywhere. I think that’s probably going to be our focus for the next two years,” Managing Director of ATL Danville Walker told the Jamaica Observer.

He added that with the branded existence in roughly 25 hotels across the Caribbean through its parent company Sandals Resorts International, ATL has already proven itself fit to take on the task of serving the Caribbean.

“We can answer the call,” he told the Business Observer.

Prizm’s merchandise now consists of smart televisions, fans, commercial laundry equipment, and refrigeration, along with its renowned standard and inverter air conditioners, generators and minibars.

Published in the Jamaica Observer
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