LASCO has headhunted Paul Shoucair, former manager of a rival beverage company, with the remit to grow exports of LASCO’s iCool drink initially to Trinidad, but, eventually, to 62 countries overall.
The five-year goal is to make LASCO the largest beverage maker in Jamaica and then the anglophone Caribbean. The move also represents a strategy to take market share from Trinidad drink brands in Jamaica and Trinidad.
Local manufacturers in both countries have, at times, an uneasy trade relation despite operating within a common trading bloc, CARICOM.
Published in the Gleaner
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