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Jamaica Producers Brands Fresh Fruit Arm

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JP Tropical Foods, the snacks and fresh fruit arm of Jamaica Producers Group, is reorganising operations out of St Mary to promote its fresh fruit line.

The company wants to create recognition for its fruits, akin to the market presence of the chips business, said Neil Crum-Ewing, general manager of JP Tropical.

The fresh produce, encom-passing pineapples and ripe bananas, are being branded JP Farms and tagged ‘Jamaican fresh’.

“What we want people to know is … just as you have St Mary’s as a snack brand, you now have JP Farms as a fresh produce brand under the JP umbrella,” the general manager said.

Published in the Gleaner
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