HONEY Bun Ltd started selling its rum fruit cakes in the United Kingdom-based ASDA Groceries which supported the tripling of its exports year-to-date.
The company also plans to test the market with two new undisclosed products in 2015.
“For the first two months of this fiscal year (October and November), exports have already increased by over 350 per cent. The Buccaneer Jamaica Rum Fruit Cakes were exported to the UK in November and are available in ASDA this year for the first time and we plan to continue on our increase in exports,” Michelle Chong, co-founder and chief executive at Honey Bun, told the Jamaica Observer in an e-mailed response to Business Observer queries.
Published in the Jamaica Observer
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