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Honey Bun’s Chong takes the lead at Exporters’ Association


Michelle Chong, CEO and co-founder of bakers and confectioners Honey Bun Ltd, in her first address as the new president of the Jamaica Exporters’ Association (JEA), said she will be spearheading a move to change the existing culture of constant complaining to one of seeking solutions amid the current opportunities.

Speaking on Wednesday night in Kingston, Chong urged members to be “executors of change,” and end a “fixation on negative thinking”.

She asserted that the JEA played a key role in national development, and could have an impact on reducing Jamaica’s trade deficit.

Chong was elected unopposed as JEA president at the 50th annual general meeting on March 9 at the JEA headquarters on Winchester Road. Also elected were Deputy President Paul Lewis; Vice-Presidents Stephen Dawkins, Natalie Grandison, Lisa Johnston, and Roderick Francis; and re-elected Honorary Treasurer Hernal Hamilton.

Published in the Observer
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