EYEING new hard currency markets, Honey Bun is seeking to build a beachhead with signature product lines, including its Easter buns and Buccaneer rum cake, in new territory abroad.
Company Marketing Executive Janelle Brown said on Monday that the confectionery and bakery was specifically interested in Latin America and Europe, noting that the company hoped to double total exports in 2016. Honey Bun is also seeking to expand sales in Canada.
The current level of exports was not shared, but the company almost tripled profit in the financial year just ended.
Published in the Observer
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