DIGICEL has bought a majority stake in the parent company of regional sports broadcaster, SportsMax.
The deal to purchase controlling interest in St Lucia-based International Media Content (IMC), also gives the regional telecommunications firm a toehold in the North American market through CEEN-TV, which targets the diaspora in The US Tri-State area and in Canada .
SportsMax is currently available in 23 countries in the Caribbean.
Digicel operates in 32 markets in the Caribbean, Central America and Asia Pacific, but not in The Bahamas, St Marteen, US Virgin Islands or Dominican Republic where IMC’s sports content is currently offered.
Last year, SportsMax launched its 24-hour Spanish language channel, CDN SportsMax, in the Dominican Republic, where it provides similar content to SportsMax plus Major League Baseball.
The move to acquire IMC comes on the heels of Digicel’s entry into the cable TV market with recent acquisitions in Anguilla, Dominica, Jamaica, Montserrat, Nevis and the Turks and Caicos Islands.
The latest subscriber TV service to be bought by the telecommunications firm is Telstar.
Published in the Jamaica Observer
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