Local lager Red Stripe has been placed among the top 10 brands that parent company Heineken will focus on globally from its portfolio of more than 250 alcoholic beverages.
Almost a year after the Dutch company acquired Red Stripe from global spirits giant Diageo, Heineken already has plans to begin exporting Red Stripe lemon paradise, sorrel, and Red Stripe light to the United States and the United Kingdom next year.
Recently, Heineken aided in repatriating the production of US-exported Red Stripe to Jamaica. Additionally, the beer giant has identified eight new export markets with growth potential for Red Stripe in 2017.
Published in the Observer
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