The CB Group is entering the fresh produce market in Jamaica with a new company, ‘Imagination Farms’.
Under the brand ‘Homegrown by Imagination Farms,’ the group says it will reduce Jamaica’s $100-billion food import bill — one onion, one sweet corn and one Scotch Bonnet pepper at a time.
With access to more than 1,000 acres across different parts of the island, the company plans to spearhead the initiative with these three crops over the next five years, depending on market demand.
Every year Jamaica imports massive quantities of the aforementioned products. In 2016 alone, a total of more than 7.5 million kilograms of onions (85 per cent of total consumed in Jamaica), two million kilograms of pepper and almost 100 per cent of sweet corn were imported.
According to Matthew Lyn, CB’s Chief Operating Officer (COO), the Group’s entry into the fresh produce market in Jamaica came after years of research into crops that could either positively impact import substitution or create a strong growth in export.
“From as far back as 2009 we started testing and looking at what we could do to substitute these imported foods, because we believe that with our experience in livestock we can lead the sustainable development of numerous other industries that are underserved but have incredible potential,” explained Matthew Lyn.
Published in the Jamaica Observer
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