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Campari says high-margin Jamaican rum among 2016 growth prospects


Gruppo Campari — which operates in Jamaica through subsidiary J Wray & Nephew Limited — said this week in the announcement of its 2015 results that it expects profitable developments for the new year, driven by the growth of high-margin global priority brands, including Jamaican rum.

In 2015, Campari noted, Jamaican rums, including Appleton Estate and Wray & Nephew Overproof, achieved positive organic growth of +15.8 per cent — mainly driven by core markets in the US, Jamaica, Canada and UK, as well as Mexico.

Campari lists its Jamaican rums amongst its top global performers, including aperitifs and American whiskies. Campari said that it will be investing further in brand building for the high performers for continued growth.

Starting from January 1, 2015, Gruppo Campari said it has refined its brand clusters to better reflect the business focus on the key growth opportunities.

Published in the Observer
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