UNCOMMON Grounds, a show on the US-based Travel Channel has shown viewers how to spot fake Jamaica Blue Mountain (JBM) coffee, to the delight of local stakeholders.
US coffee drinkers are trending towards cheaper uber coffees while distrusting the value of luxury brands, including JBM.
In an interview with Mark McIntosh, the boss at Wallenford Estate Coffee Company, the Jamaica Observer learned that the show devoted over four minutes of airtime to the local brand which aims to grow the lucrative US market, affected in part by overseas knock-offs. The segment premiered the last week in October but was shot about a year ago with footage held in limbo until now, McIntosh stated.
Published in the Observer
Read Full Article →