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ATL shifts into new Enterprise


America’s largest car rental company, Enterprise Holdings, on Monday announced a franchise deal with ATL Automotive under which the Jamaican firm will supply rental vehicles from three of Enterprise’s brands on the Caribbean island.

“Jamaica is an important market for our customers. These new locations enable us to serve both our leisure and corporate customers at one of the top tourist destinations in the Caribbean,” a news release quoted Peter A Smith, vice-president of global franchising at Enterprise Holdings.

The three brands that ATL Automotive — an affiliate of the family-operated Sandals Resorts International Group, which includes tour company Island Routes — will begin representing later this year are Enterprise Rent-A-Car, National Car Rental, and Alamo Rent-A-Car.

Published in the Observer
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