“The creation of ATL Automotive was based on two things. A profound love of cars and the strong belief that Jamaica deserved better.”
Chief Executive Officer , The ATL Group
Formed in 1997 under the title of ATL Motors as the sole distributorship for leading car giant Honda, ATL Automotive immediately set the benchmark for automobile sales and service in Jamaica forging a reputation that has grown exponentially ever since. ATL Automotive has strengthened its undisputed position as the country’s foremost automotive group and has changed the face of motoring in Jamaica forever.
In September 2010, leading German car brands Audi and Volkswagen were added, and with them the highest standards of renowned German engineering, to the ATL family. From two locations in Kingston and Montego Bay, the company offers new car sales and service on par with anywhere in the entire world.
The company then extended its reach by introducing to Jamaica the exclusive distribution and servicing of iconic British brands Jaguar, Land Rover and Range Rover though its Kingston and Montego Bay locations.
Staying true to the essence of these brands it represents, this division embodies expertise, quality and reliability.
Following a multi-million dollar investment and the introduction of additional world class brands to the family, ATL Automotive is exclusively distributing the world’s finest automobile brands Audi, Volkswagen, Jaguar, Land Rover, Range Rover, and Honda from state-of-the-art showrooms and service facilities in Kingston and Montego Bay. In 2013, our country’s capital Kingston will boast two futuristic new Audi and Volkswagen showrooms, at
a level of size and sophistication never seen before.
ATL Automotive boasts a 150-strong team of expertly trained specialists headed up by experienced dealer principals, all of whom are dedicated to providing the highest level of sales and service the region has ever seen.
The ATL name is synonymous with service, and so at every step of the way service teams at ATL Automotive have extended themselves to develop and maintain creative programs and procedures that ensure a level of expertise and care that the owner of a premium automobile would expect, and more.
We believe that two of the main factors to success are invention and innovation.
When we joined forces with Jamaica’s most preeminent racing car driver, Doug ‘Hollywood’ Gore to create the previously unknown ‘ATL Automotive Racing Team’, we vowed to do what everyone said couldn’t be done. The ATL Automotive Racing Team entered the 2011 season using an official Audi Sport TT DTM spec race car, the most technically advanced race car the region has ever seen, and supported by the same ATL Automotive Master Technicians who service our customers’ vehicles from our service centres in Kingston and Montego Bay.
Just months later, having broken the Dover track record and recording the fastest lap time ever at the International Race of Champions in Guyana, the same word was on everyone’s lips, a word that has since become synonymous with the entire ATL Group. Unbeatable.
In 2012, the company expanded the racing team by sponsoring the building of a Jamaica’s most technically advanced Honda Civic for the MP1 category driven by female race driver Natasha “Chiney Dolly” Chang.
At the ATL Group, we’re constantly looking to make the best even better however we can. And with that vision in mind, we are set for explosive growth that promises more to the length and breadth of Jamaica.