Think about the qualities that define industry leaders. They are knowledgeable, well-connected, credible, and amiable — among other things. And, because of these traits, they’re always in a position to help others in the industry. (Whether they actually do or not is another story.)
It’s this potential to help that contributes to a leader’s authority and credibility, and it results in something else: Helping others can allow you to differentiate yourself and naturally attract people to your brand in a meaningful way.
Published on Forbes
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